Creative Direction. Concept Development. Copy Writing.
The campaign was designed to bring in new consumers, by targeting those who were confused about which vitamin regime would work for them and why. The creative had to communicate that every individual has unique health concerns, and that they all could rely on this company to guide them. The work needed to be flexible enough to run as digital banner ads, a rotating image carousel on the client website, as well as re-enforcing print ads. The project was done within the parameters of a limited budget and use of standard stock images.