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Strategic Messaging. Design and Illustration. Content Development. Custom Photography.

For this project our goal was to move people and corporations to partner long-term with the organization, rather than just donate once. The materials (a brochure, PowerPoint deck, wish cards, corporate companion piece, thank you cards etc.) needed to assist development staff in telling the story in a compelling manner that would build relationships and raise larger gifts. With an amazing brand and high name recognition, we had awareness on our side, but needed to address the misconception that the organization’s mission was to raise funds for only terminally ill children. The varied messaging needed to target donors, volunteers, health professionals, communities, corporations and families of children in a way that clearly conveyed how important all these groups are to the success of the organization’s mission.