Digital Marketing is an efficient and cost effective way for non-profits to sustain relationships with their donors, grow new partnerships, and generate extensive funding during appeal time. To succeed, the organization must develop engaging content that keeps donors and followers opening their email, visiting their web and social media sites, and clicking on their links. One of our clients is a very small organization, so we act as their Marketing Team. We assist them with web initiatives and maintenance, crafting their monthly e-newsletter, and monitoring their digital efforts to measure performance. Since we are not on retainer, so costs are kept down just to what is really necessary. We bring marketing and digital expertise to the table, the client brings organizational knowledge, and the result is a collaborative, prosperous effort.